The merchant rewards platform for Europe

Loyalty
that actually
pays back.

Launch a rewards program in minutes, cut transaction fees with QR, and delight customers with AI-personalised offers — on Europe's cross-merchant rewards network.

Built on European payment standards
SEPA InstantWeroEPIMiCA-ready
— Features

Everything you need
to turn payments
into loyalty.

Launch a rewards program in minutes

Design points, perks, and tiers your customers actually love — no developers, no card scheme lock-in.

Learn about launch a rewards program in minutes

Lower transaction fees with QR

Accept QR payments on European rails and cut effective fees to under 1% — savings you can pass back as rewards.

Learn about lower transaction fees with qr

AI-personalised offers

Hyper-personalised promotions generated for every customer in real time — driving repeat visits and basket size.

Learn about ai-personalised offers

Cross-merchant, tradable rewards

Points earned at one merchant spend — or trade — at any other in the WE+ network. One wallet, one ecosystem.

Learn about cross-merchant, tradable rewards
Merchant POS

Built in to the
counter you
already use.

WE+ runs alongside your POS on any tablet. Spin up offers with AI, accept QR payments at lower fees, and watch loyalty points stack up across the WE+ Network — all from one screen.

Works on iPad & Android
Voice-powered offers
Bakery owner using the WE+ merchant tablet
Boulangerie Léon · Brussels
Offers
Search offers
Menu items
Add item
Croissant
€2.20
Pain au choc
€2.60
Baguette
€1.40
Éclair
€3.80
Espresso
€1.80
Cappuccino
€3.20
AI Offer Builder
0:04
"Boost mornings with a croissant + espresso combo for €4"
Active windowMon–Fri · 8–10am
Reward+20 pts · WE+ Network
Audience1.2k regulars
Today
+18%
€1,284
142 orders · 38 via QR
WE+ Rewards

AI-powered loyalty
that actually pays back.

A one-stop, performance-driven rewards engine powered by privacy-preserving compute and AI. Built right inside Wero, WE+ partners with 50+ retailers, cafés, and travel brands across 12 European markets — so every euro your customers spend earns them something back, and every offer you publish reaches the right wallet at the right moment.

CarrefourLidlDecathlonIKEAH&M
Carrefour
Lidl
Decathlon
Zara
IKEA
H&M
WE+Rewards
···
×
ALLFoodTravelStyle
C
Carrefour
Up to 20% off · Just for you
€2
€4
€6
Latest offers
As low as €1.50
Lavazza · morning combo near you
5-day streak · +50 pts pending
CLAIM
— How it works

From signup to
loyal customers in three steps.

01

Sign up & design your program

Set up points, perks, and tiers in minutes — no integration required.

02

Accept QR & activate AI offers

Cut fees with QR payments and let AI personalise offers for every customer.

03

Grow on a shared network

Rewards travel across merchants — bringing new customers through your door.

— Why WE+

Built for the next
decade of European payments.

Pay less, reward more

QR payments on European rails drop effective fees under 1% — fund richer rewards with the savings.

AI that knows your customers

Hyper-personalised offers generated in real time — the right incentive to the right customer at the right moment.

A shared rewards network

Points are cross-merchant and tradable — your customers can earn with you and spend across the WE+ network.

European-grade & MiCA-ready

Built on SEPA Instant and Wero, compliant by design for the EU's evolving payment and crypto-asset rules.

2–3% → <1%
Effective merchant fees with QR
1 network
Cross-merchant tradable rewards
2026
Pilot live with launch partners

Ready to launch
rewards with WE+?

Join the European merchants turning every payment into loyalty — and every reward into growth.